Cookie Policy

Last updated February 26, 2024.

This Cookie Policy explains how For the love of cake (“Company’, “we”, “us” and “our”) uses cookies and similar technologies to recognise you when you visit our website at http”// (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile devise when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, For the love of cake) are called “First party cookies”. Cookies set by parties other than the website owner are called “Third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-parry cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies? 

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our online properties. Third parties serve cookies through our website for advertising, analytic and other purposes. This is described in more detail below.

How can I control my cookies?

You have the right to decide whether to accept or reject cookies. you can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and our our website. If you choose to reject cookies, you may still use our website, though your access to some functionality  and areas of our website may be restricted. you can also set or amend your web browser controls to accept or refuse cookies.

Essential website cookies: 

These cookies are strictly necessary to provide you with services available through our Website and to use some of it’s features, such as access to secure areas.

Service: re Captcha


Purpose: to tack and lays user behaviour to distinguish humans from robots or automated software.

Type: html_local_storage.

Expires in: Persistent.

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help many for more information.

In addition, most advertising networks offer you a way to opt our of targeted advertising, for more information please visit the Digital Advertising Alliance Website.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. WE may use other, similar technologies from time to time like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphic files that contact a unique identifier that enables us to recognise when someone has visited our website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. in many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so called “Flash Cookies” (also known as Local Shared Objects or LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want to Flash Cookies to be stored on you computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions *which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without you being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time.)

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising? 

Third parties may serve cookings on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that issued to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collection information about your visits to this and other sites in order to provide relevant advertisements about good and services of potential interest to you. The information collected through this process does not enable us or them to identify you name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this cookie policy? 

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information? 

If you have any qyestions about our use of cookies or other technologies, please contact us at or

For the love of cake

49 Ayres Drive,


PE2 8JS,

United Kingdom.